By the numbers, Elementor is now the hottest WordPress web page builder plugin. In line with WordPress.org, it’s lively on over 5 million WordPress websites, which is the highest “reputation” score a plugin can have and one thing that solely three different plugin builders have ever achieved.Mainly, Elementor is up there with Jetpack and Yoast website positioning relating to reputation.However why is it so widespread, and is it the finest software on your WordPress website?In my hands-on Elementor evaluate, I’ll assist you to resolve whether or not Elementor and/or Elementor Professional is true on your wants.Be aware: This text accommodates affiliate hyperlinks, however each phrase is unbiased, and primarily based on real-experience.That will help you make that call, right here’s what I’ll cowl:How the primary Elementor interface worksWhat you get should you improve to Elementor ProWhether or not you want Elementor Professional (or simply the free model)How Elementor Plugin WorksLet’s begin at the starting – Elementor is a visible, drag-and-drop WordPress web page builder plugin.Mainly, Elementor allows you to create customized designs with no need to know something about code – it’s all visible and point-and-click.Whenever you launch the Elementor interface, you’ll see a dwell preview of your design on the proper and a sidebar on the left.To create your design, you’ll be able to:Use “sections” and “columns” to regulate your design’s structure.Drag widgets from the left sidebar onto your dwell preview so as to add new content material.Rearrange widgets on the dwell preview utilizing drag-and-drop.Click on and kind to edit textual content in your design.Use the sidebar to regulate the model and content material of particular person sections, columns, or widgets.Proper-click to delete, duplicate, or in any other case manipulate parts.As for the content material itself, the free model of Elementor provides you loads of content material widgets for issues similar to:ButtonsImagesVideosIconsGoogle Maps embedsIf you don’t need to construct your designs from scratch, Elementor additionally comes with tons of of professionally-designed templates you can import. This characteristic alone lets you construct stunning pages on WordPress.By itself, the free model of Elementor is kind of highly effective, so it would properly be all you want.Be aware: In certainly one of my initiatives, I’m utilizing a mixture of AstraWP and Elementor professional. I’ve designed my homepage utilizing Elementor, and for inside pages utilizing Gutenberg blocks.Nonetheless, Elementor Professional extends this core interface with various helpful options, that are what I’ll give attention to for many of this Elementor evaluate.Afterward, I’ll assist you to resolve between Elementor free vs Professional.Elementor Professional Assessment: What You GetElementor Professional is technically a paid add-on plugin for the free core Elementor plugin at WordPress.org. That’s, you get the very same interface at a primary stage…simply with new options, widgets, and elegance choices.Two of the strongest options are the capacity to use the Elementor interface to various kinds of content material.With the free model, you’ll be able to design the content material that may go “inside” the common WordPress editor. Elementor Professional expands that in two methods:Theme Builder – you’ll be able to design the templates on your header, footer, single posts (e.g. a single weblog put up), and archives (e.g. listing of all of your weblog posts). You can too apply this to your WooCommerce retailer with WooCommerce Builder.Popup Builder – you’ll be able to design customized popups utilizing the full Elementor interface and show them wherever in your website.You’ll additionally get the capacity to insert dynamic content material in your designs. Dynamic content material might come out of your WordPress website — similar to the title of a registered consumer — or it might come from customized fields — similar to Superior Customized Fields or Pods.For instance, with dynamic content material and Popup Builder, you may create a customized welcome popup that greets registered customers by title.Past these options, you additionally get new widgets that you need to use. These widgets can substitute many different premium plugins, which makes Elementor Professional a superb worth. For instance, you’ll get widgets for:Lastly, you’ll additionally get a number of new design choices, similar to:Movement results (e.g. parallax)Customized positioningOption so as to add customized CSS to particular person widgets or sectionsAnd for extra design flexibility, you additionally unlock the full importable template library of over 300+ professional templates.Elementor Professional will get you entry to each single characteristic above for one value, beginning at $49 for a single website:Let’s take a hands-on take a look at a few of the most helpful options…Elementor Theme BuilderWith Elementor Theme Builder, you’ll be able to basically fully get rid of the want for a WordPress theme and design 100% of your website utilizing Elementor’s drag-and-drop interface.Or, you may simply surgically substitute components of your current theme that you really want slightly extra management over. For instance, you may design a customized header to switch your theme’s header however depart the whole lot else intact.With Theme Builder, you get the capacity to create limitless templates on your:HeaderFooterSingle (e.g. a single weblog put up or customized put up kind)Archive (e.g. your listing of weblog posts or an inventory of a customized put up kind)WooCommerce store pageWooCommerce single productsThe major distinction between creating templates and utilizing Elementor to design a single piece of content material is you can mechanically apply templates to some or all your website.For instance, should you design a single weblog put up template, you’ll be able to mechanically assign that template to each single weblog put up you publish (or all the weblog posts with a particular class, tag, writer, and so on.).When you select the kind of template you need to create, you’ll be launched into the common Elementor interface. The one distinction is that you just’ll get some new content material widgets that apply to that template.For instance, should you’re designing a “Single” template on your weblog posts, you’ll get devoted widgets that can assist you insert a put up’s:You can too insert different varieties of dynamic content material, which I’ll cowl in a second.When you’re completed, you’ll be able to publish your template.For every template, you’ll be able to both apply it sitewide or simply to particular components of your website, which is tremendous helpful.For instance, should you publish product critiques, you may use Elementor to design a customized template for simply your product critiques, however not your different weblog posts:Dynamic ContentDynamic content material is one other highly effective characteristic that you need to use in Theme Builder or different Elementor designs.As the title suggests, dynamic content material allows you to dynamically insert content material from someplace in your WordPress website.For instance, should you’re making a customized consumer profile web page, you may mechanically insert a logged-in consumer’s title in a textual content widget. Or, should you’re utilizing customized fields, you’ll be able to mechanically insert customized area knowledge right into a widget.Dynamic content material could be:Going again to the evaluate instance, you may create a “evaluate score” customized area that accepts a quantity score after which use that quantity to populate a “counter” widget in Elementor.I do know that this subject sounds slightly sophisticated, nevertheless it actually unlocks a variety of energy for constructing customized designs. Elementor explains dynamic content material in additional element on their weblog.To insert dynamic content material, you’ll first add a daily widget. For instance, if you wish to pull in dynamic textual content content material, you may add a Textual content Editor widget.Then, you’ll be able to click on the icon to open the dynamic content material interface:From there, you need to use the drop-down to pick out what content material to insert. If you happen to’re utilizing Superior Customized Fields, Toolset, Pods, or Meta Field, you’ll additionally be capable of see customized fields from these plugins on this interface.Elementor Popup BuilderElementor Popup Builder is one other highly effective characteristic that may get rid of the want so that you can use instruments similar to OptinMonster.With it, you need to use the common Elementor interface and all of the options you noticed above to design customized popups.You’ll be capable of use the full number of Elementor widgets, which implies you can create:Decide-in popups with the Kind widgetSocial sharing popups with the Social Share widgetLogin/registration popups with the Login widgetEtc.You’ll even have full management of the popup measurement and entrance animation, which implies you can create:Centered popupsNotification barsFull-screen fillersSlide-insEtc.When you’ve designed your popup, you’ll be able to publish it to select from an enormous number of focusing on and set off guidelines.The Circumstances tab allows you to apply your popup to sure content material in your website:The Set off guidelines embody:Time on pageExit intentAfter inactivityScroll depth (both a proportion or to a particular aspect)On clickAnd the Superior Guidelines tab provides you extra choices for focusing on your popups:By way of design flexibility, Elementor Popup Builder is definitely extra versatile than most devoted WordPress popup plugins. Nonetheless, it doesn’t embody built-in analytics or A/B testing, which could be one thing to contemplate.With slightly effort, although, you’ll be able to arrange analytics with Google Analytics occasions and A/B testing with the free Cut up Take a look at For Elementor plugin.Elementor Free vs Professional: Which Ought to You Use?Now that you’ve got a superb understanding of what you are able to do with each Elementor and Elementor Professional, let’s transfer into serving to you resolve which software is finest on your website.First – Do You Even Want Elementor Plugin?Earlier than deciding whether or not or not you want Elementor Professional, it’s vital to contemplate whether or not or not you want Elementor in the first place.Elementor is a superb software, as evidenced by its reputation. Nonetheless, you shouldn’t mechanically assume that you might want to use Elementor.With the new WordPress block editor, now you can carry out primary model and structure adjustments utilizing the native WordPress editor. For instance, you’ll be able to embody a number of columns, insert buttons with out HTML, and so on.If you happen to simply need to get some further management on your weblog posts, the native WordPress block editor (Gutenberg) could be all you want.The place Elementor is beneficial is if you would like extra design choices. Whereas the block editor is nice for primary layouts and styling, it’s nonetheless nowhere close to Elementor.For instance, Elementor provides you much more choices relating to:SpacingColorsTypographyAnimationsEtc.If you wish to design core pages (e.g. your homepage), touchdown pages, or actually add some aptitude to your weblog posts, you’ll most likely want Elementor over the block editor.Do You Want Elementor Professional?If you happen to’ve determined that you just do need the design flexibility of Elementor, the subsequent query is whether or not or not you might want to pay for Elementor Professional.The free model of Elementor is offered at WordPress.org and, by itself, is already fairly versatile.For primary touchdown pages and core pages, the free model might be all you want.Nonetheless, the Professional model additionally provides a number of helpful options similar to:Theme builderPopup builderDynamic contentNew widgetsAdvanced model optionsSo who’s Elementor Professional finest for?Web site Builders – should you construct web sites for a dwelling, you’ll love the Theme Builder and further model choices.Customized content material websites – should you’re constructing a customized content material website with customized put up sorts and customized fields, you’ll love Elementor Professional’s capacity to create templates and insert dynamic content material. For instance, should you’re constructing a job board or an actual property itemizing website with WordPress.Advertising – should you’re a marketer, you’ll love Popup Builder to have the ability to design all types of popups and show them wherever. You’ll additionally be capable of use the Kind widget to create opt-in types with out leaving Elementor. Moreover, you’ll be able to construct higher touchdown pages.Builders – should you’re a developer, you’ll love developer-friendly options similar to with the ability to add customized CSS on to widgets.Last ThoughtsElementor’s reputation speaks for itself. Once more, it’s lively on over 5 million websites, which is a metric that only a few WordPress plugins attain (and no different web page builder plugin is near).Extra importantly, Elementor has maintained a formidable 4.8-star score on over 5,250 critiques at WordPress.org.At a high-level, there are two issues that specify Elementor’s success:Options – with superior options similar to Theme Builder and Popup Builder, Elementor simply plain has extra options than many different web page builder plugins.Worth – Elementor has certainly one of the most beneficiant free variations of any web page builder plugin. And should you want Elementor Professional, it’s only one value for each single premium characteristic.Total, if you would like a WordPress web page builder plugin, Elementor is certainly certainly one of your finest choices.You possibly can see should you like the interface by making an attempt out the free model. Then, should you do, take into account upgrading to Elementor Professional should you match a few of the conditions that I mentioned above.Are you utilizing Elementor plugin? I’d like to understand how you might be utilizing it? What all ideas you might have for different Elementor customers? Thank me ❤️ by sharing this text…