If an image is price a thousand phrases, then a shifting image is price ten thousand! Including a little bit of motion can convey your emails to life, go away a mark and make your e-mail advertising more practical. GIFs and animations can draw consumer consideration and successfully drive subscriber engagement. 
If you’re new to the idea of together with GIFs in emails, listed below are some methods to do it proper.
1. Showcase a Product 
Animated GIFs could make elements of your e-mail message stand out. It may possibly, subsequently, be used to focus on numerous merchandise and their options. The impact of motion can showcase the product vary higher and interactively current new collections. 
Supply: Actually Good Emails
The above e-mail from Reebok showcases the assorted shade choices and types of their new product vary with a single animated GIF, thereby saving quite a lot of area. 
2. Make Emails Memorable
Make your emails not possible to disregard utilizing enticing GIFs in a enjoyable approach. Utilizing partaking GIFs in your emails can convey a smile to the readers’ face and assist in constructing actual relationships together with your subscribers. Try this e-mail from Headspace.
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Headspace makes use of GIFs in most of their emails to assist their copy and message. Although this e-mail doesn’t have rigorous actions that divert consideration, the graphics and animations assist the customers to acknowledge the model. 
3. Display – Step-by-Step 
The message in your e-mail have to be concise, but must include sufficient particulars to entice customers to click on by means of. Therefore, describing product options or illustrating the product can typically be a problem. GIF animation makes the job straightforward by visually explaining new options or step-by-step procedures in a confined area, making it straightforward to know for the subscribers. Such GIFs are a substitute for lengthy and descriptive paragraphs of textual content. Right here’s an instance.
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This e-mail from the model Asana makes use of GIF animation within the type of a video tutorial to display their new function. The animation explains the method in a way more efficient approach than photographs or phrases can. 
4. Deliver Static Pictures to Life
Make boring photographs come to life by animating them. GIFs add vitality to the only of photographs and seize extra eyeballs than static photographs. Right here’s an instance of the model Baggu utilizing a GIF to animate a easy picture. Have a look!
Supply: Actually Good Emails
5. Typography- Emphasize on the Message
In case your e-mail incorporates majorly textual content, has fewer photographs and also you need to spotlight sure elements of your e-mail copy, then GIF could be extraordinarily efficient. It may possibly put your textual content in a special gentle and make it stand out, which might in any other case look flat. Try the under e-mail.
Supply: Actually Good Emails
Need to attempt including GIFs to your emails? Start with a free HTML e-mail templates order at Uplers.
6. Add Motion to Backgrounds
Utilizing GIFs within the background can add to the theme of your emails. GIF backgrounds work effectively, particularly for vacation emails. It may be used so as to add a seasonal contact, corresponding to snowflakes for Christmas, hearts for Valentine’s, and fireworks for New Yr’s.
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The above e-mail from Tock makes use of background GIF of their New Yr’s e-mail. The background positive makes the e-mail extra vigorous.
7. Spotlight Calls-to-Motion
Shifting parts seize customers’ consideration higher than nonetheless textual content and pictures can. The best way offline shops use flashing lights to face out and seize consideration, GIFs can be utilized to focus on the e-mail CTAs. When you’ve got a number of affords or particular goals, GIFs can do wonders in getting individuals to click on by means of the CTA. Check out this e-mail from Tictail.
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Though the CTA button says ‘Refer a pal’ as in regular emails, the e-mail makes use of a GIF to drive the main focus to the primary supply and message.
8. Add Cinemagraphs
Cinemagraphs are a mixture of video and picture. They’re dwell pictures the place part of the picture stays frozen whereas part of it’s animated, making a seamless phantasm.  It may be used whenever you need to spotlight particular areas of your e-mail content material. It’s a cheaper substitute to utilizing video.
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The model Tinker makes use of cinemagraph within the background to provide the visible impact of a video and spotlight the primary product.
9. Create Urgency utilizing Countdowns
Enjoying with the worry of lacking out (FOMO) of the shoppers and creating urgency is a good tactic adopted by entrepreneurs to drive conversions. In emails, utilizing countdown timers is a good way to enhance engagement. Whereas countdown timers could be included individually as an e-mail aspect, it is usually attainable to depict urgency by utilizing GIFs. Right here’s an instance.
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 10. Use GIF as a video teaser
Movies in emails aren’t supported by most e-mail purchasers, and therefore it’s a safer and simpler choice to make use of GIF as a substitute. A quick 6-second animation can serve the aim of making the preview of the video, which could be linked to the unique video hosted on an exterior web page. 
Supply: Actually Good Emails
The above e-mail from Litmus makes use of GIF as a substitute of the video and reveals a sneak peek into what’s there within the video.
Wrapping up
Whereas GIFs are supported by most e-mail purchasers, it’s advisable to show the primary info within the first body of the animation, in order that the message is conveyed even when the animation fails to load. Attempt utilizing the above strategies so as to add GIFs and make your emails extra vigorous, and you’re positive to drive extra engagement. To get began, use free HTML e-mail templates and customise them as per your model pointers and objectives.
Writer BioKevin George is Head of Marketing at Email Uplers, one of many fastest-growing full-service e-mail advertising company that focuses on crafting skilled e-mail templates for companies, PSD to HTML e-mail conversion and ESP e-mail templates along with offering e-mail automation, marketing campaign administration, and information integration & migration providers. He loves devices, bikes, jazz, and eats and breathes e-mail advertising. He enjoys sharing his insights and ideas on e-mail advertising greatest practices on his weblog.